Good Luck Grouchos!

The idea of setting up your own campaign on Google AdWords can seem very appealing. After all, it is usually significantly cheaper to do so, and you are able to fine-tune your campaign according to your target demographic. However, many small businesses make some costly mistakes while creating their advertising campaigns on their own. An advertising agency that uses professional ad copywriters and employs other marketing strategies to attract traffic will outperform nearly every amateur campaign on AdWords every time. With help from an agency, you can be sure that you’re getting in front of people who are interested in what you have to offer, rather than those who are browsing randomly through keywords in hopes of finding something they like.

This just goes to show that we're not just talk - we're experts when it comes to digital marketing and we want to help your business grow by providing you with innovative solutions.

It’s important to understand how these ads work before you decide to use them for your business. Since AdWords is based on an auction system, users only pay when someone clicks on their ad. Each time someone does click on an ad, they are taken to a landing page that was created by your business. This makes it extremely important that your landing pages are designed properly and contain enough information so visitors can make a purchasing decision without confusion or hesitation. It also means that once people land on your website, there needs to be content present that will further inspire them to buy what you’re selling. Using an advertising agency can help you create killer content while making sure all of your landing pages convert properly and optimize for conversion rates.

Whether you’re a sole proprietor or own an established business, digital advertising can be just as valuable as any other form of marketing. Digital ads are one of many ways to get your brand in front of potential customers while they’re online, but when done correctly, they can have a strong impact on your bottom line. It’s important to find an agency that specializes in Google Ads so you can be confident about receiving top-notch service and results for your company. Here are three reasons why you should use a Google Ads agency instead of managing your own ads.

On Sunday 14th June the winners of the Dundee Retail Awards will be announced. Organisations such as Dundee Boarders, the Dundee Rep Theatre Cafe and… read more

Tag Games Unleashes Car Jack Streets on iPhone

Car Jack Streets iPhone, one of the most anticipated iPhone releases to date exploded onto App Store, courtesy of developer Tag Games. Created by… read more

Dundee film maker reaches final five of Empire Competition

Empire Online Competition 'Done in 60 Seconds', sponsored by Jameson Irish Whiskey, challenges film makers to condense an entire movie… read more

Abertay Become UK Centre of Excellence for Computer Games

The University of Abertay Dundee is to become the UK’s first ever university centre of excellence for computer games education… read more

DCA: A Modern Success Story

Since Donald Dewar cut the ribbon on Dundee Contemporary Arts (DCA) in March 1999, the building has transformed the cultural life of the city… read more